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How to Use FirmReviews as a Competitive Advantage

Today, we’re all interested in checking out review before purchasing a product or service.  This applies whether we are buyging a big screen TV or choosing which attorney to hire for our legal needs.  We want to see what others say about a product or service so that we can minimize risk and make the
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Build an Integrated Marketing Platform Using Your Website, Social Media, and Online Reviews

By: Jeff Lantz While many attorneys are utilizing social media, often such use is done on an ad hoc basis without a strategy or specific objectives to be achieved. A much better approach is to think about a website, social media, and other Internet properties collectively as being a cohesive and connected Internet marketing platform
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What is FirmMetrics™?

Esquire Interactive is pleased to announce the launch of FirmMetrics™, an all-in one customizable monthly report for website analytics, Google keyword rankings, social media data, and comprehensive metrics for Google Ads and other Internet marketing and advertising. 
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IMPORTANT ANNOUNCEMENT – GOOGLE TO BEGIN SHOWING “NOT SECURE” MESSAGE IN WEBSITES THAT DON’T HAVE SSL

Google has announced that with the release of Chrome v68 in July, 2018, Chrome will begin showing a “Not Secure” message in the address bars of websites that do not have SSL certificates and which accept any type of user input (such as information added through a contact form).  Thus we are strongly suggesting that
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Law Office of Christopher Earley

Boston personal injury lawyer and worker's compensation attorney Chris Earley wanted a new website that would be interactive, provide clients with information about how the firm can help them, and allow potential clients to easily contact him.  The website that we developed accomplishes all of these objectives.
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Launch of New Website for Law Office of Rachel L. Engdahl

We are happy to announce the redesign of the website for the Law Office of Rachel L. Engdahl. Ms. Engdahl is a Massachusetts divorce and family law attorney serving the communities of Boston & Wakefield, MA. View Website
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Blood Thinner Law Group Launches New Website

We are pleased to announce the launch of a new website for The Blood Thinner Law Group. The Blood Thinner Law Group is comprised of attorneys from Friedlander & Friedlander, PC, and the Keuhner Law Firm, PLLC. The Group is committed to obtaining full and fair compensation to individuals and the families of those who
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Law Firm Website Conversion

Ideally for a law firm, after a prospective client arrives on their website, a “conversion” will take place. A conversion occurs when the website visitor takes a specified action, such as completing and submitting a contact form or calling the firm. Learn more about conversion principles.
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Google Analytics for Law Firm Websites

Evaluating Your Firm’s Website Your site looks great, and is full helpful content, but it’s not getting any traffic. How can you find out what’s going on? With Google Analytics, you can pull back the proverbial curtain and see exactly what’s going on with your website traffic, and learn what changes need to be made.
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Law Firm Bounce Rate and Visitor Engagement

Law firm website bounce rate refers to the percentage of website visitors who view only one page of a law firm’s website before leaving. It’s important to know what a law firm’s website bounce rate is, as this will provide an indication as to how engaging the website is, and correspondingly, whether website visitors are
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