Law Firm Website Conversion
When searching on the Internet for an attorney, prospective clients often start at Google. After entering a search term, they typically click on law firm website links displayed on the search results page and visit these law firm websites.
Ideally for a law firm, after a prospective client arrives on their website, a “conversion” will take place. A conversion occurs when the website visitor takes a specified action, such as completing and submitting a contact form or calling the firm. Whether a conversion takes place is often a function of whether the law firm’s website resonates with a user within the first seconds after arriving at the firm’s website.
Understanding Law Firm Website Conversion and Bounce Rate
When looking for a product or service on the Internet, website visitors tend to get a strong resonation (positive or negative) within the first ten seconds after arriving at a website. If the resonation is positive, they will choose to invest the time to learn more about the firm or company and the services or products offered. If the resonation is negative, they click the back button on their browser and go on to the next website on the search results list. The act of quickly leaving a website after being on only one page is called a “bounce.”
If your home page doesn’t resonate with potential clients, they won’t take the time to read the detailed information about your firm (or call you)
Law firm websites are often created with the assumption that website visitors (including prospective clients) will read most or all of the website information about the firm. However, if nothing resonates with the website visitor/prospective client within the critical first ten seconds or so, the person will not spend the time to learn more about the firm (and will instead go back to the Google search results page).
We Build Websites Focused on Conversion
Our websites focus on connecting with prospective clients around the information and messages they seek. We know that it’s not detailed information about the firm that they care the most about, it’s how the firm is going to help them with their needs.
If the bounce rate of your firm’s website is high and website visitors are not becoming clients, call us – we can help.