Managing the Internet Marketing Minefield – How to Avoid Ethical Violations
The Internet offers numerous marketing opportunities for law firms, including: Websites – through practice pages, blog posts, and video; Social…
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You Practice Law. We Market Your Firm.™
You’ve got great lawyers, but you’re not always getting the best cases. You may not know where to start. We do.
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We serve as an external marketing partner for attorneys and office managers in all facets of marketing, from strategic planning, branding, and website development to social media, CRM, SEO, and other marketing initiatives.
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All the power of WordPress plus our custom attorney functionality
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FirmMetrics®
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FirmMetrics®
- Google Rankings.
- Customized Website Analytics.
- Social Media Interaction.
- Google Ads Performance.
- Month-Over-Month Comparison.
- All in One Dynamic Monthly Report.
FirmReviews®
Use Google Reviews as a Competitive Advantage.
FirmReviews®
Automate the Client Review Process on Google & Top Law Firm Review Sites. Request and Respond to Client Reviews through One Platform.
shout outs
Jeff is the ultimate in integrity and expertise. In designing my firm site, Jeff was involved and advised me every step of the way. As an attorney and law practice tech consultant, I have learned a lot about how I will conduct myself in the future by working with Jeff and his team. The design is great, and the end result is fantastic.
Alan Klevan
Law Offices of Alan J. Klevan
Excellent services – always professional.
John Singer
Professional Development Strategies
Great experience on their website and AdWords management. Very responsive.
Derrick Wilson
Mattox & Wilson, LLP
I have been impressed with the work of Kelly and Jeff from the first call about setting up my online presence to now. They not only designed a great website that I continually receive compliments on but they have notified me of timely updates to improve my website and keep it safe. I recommend them without hesitation.
Joseph Gagen
Jeff Lantz has been designing and hosting my website for ten years. I am very happy with the appearance and the content of my site. I would recommend Esquire Interactive to all my colleagues and other attorneys.
Marc Matheny
Marc Matheny Law Office
Esquire Interactive has been supporting our business for many years. We can’t say enough about the high quality of customer service, their responsiveness to questions and concerns, and their ability to help us keep our website current and secure.
Lauren Girard Adams
PRISM Conflict Solutions
Esquire Interactive did a great job of creating our firm’s website. They took the time and effort to come up with a very professional product that was tailored just for us. We were very pleased with the end result.
Dianne Lawter
Lawter & Lawter
Finally, the real thing! Jeff did a fantastic job getting my website together and up and running. He gave me good instructions on how I can update it myself. After too many people who took forever to do nothing, Jeff did a great job, and did it very quickly. There’s no comparison.
Barbara A. Marcouiller
Marcouiller PLLC
Our firm has been working with Jeff and his team since 2015. They truly are our marketing partners in every way. The relationship is seamless and synergistic. They know our goals and are proactive in recommending ways to help move us forward faster…
Deborah O'Rell
Tuckner, Sipser, Weinstock & Sipser
Over the last several years, I’ve worked with Jeff to update my firm’s website and to develop and implement an on-line advertising strategy. Jeff is knowledgeable, responsive, and a pleasure to work with. If you’re a lawyer looking to develop or improve your on-line presence, Jeff is your man.
Eric Pease
Bartells & Pease LTD.
After a 35-year career as a trial attorney, I’m now providing mediation and collaborative negotiation services. Jeff Lantz of Esquire Interactive was referred to me to help me reboot my website to reflect the change in my practice…At first I didn’t fully understand how much Esquire Interactive offers for marketing strategies, what a great service for attorneys…
Valerie J. Botter
Attorney & Mediator
digital marketing
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We’re one of the oldest attorney-led law firm marketing agencies, dedicated to providing customized, results-driven law firm marketing solutions, backed by creative marketing strategies, FirmMetrics® & FirmReviews®.
WordPress + ePRESQ<sup>®</sup>
Have you been searching for the best law firm website developer? Whether you’re looking for a custom or semi-custom website that rocks, we’ve got you covered! With our WordPress + ePRESQ™ development, we serve firms from solos to those with 50+ attorneys.
Enhance Your Brand - Get Seen By Prospective Clients
We help firms stand out on Google through comprehensive SEO strategies and social media programs that connect prospective clients with law firms. As attorney website developers with nearly two decades of experience, we ensure our clients’ brands are conveyed seamlessly across all platforms, including all major social media platforms and their websites.
We Create Distinctive Brands and Video
Differentiate and elevate your firm’s brand with expert law firm website developer services! From logo design, brand messaging, and visual identity development to video integration, ensure your online presence is as distinguished and professional as your legal expertise.
If You're Not an Expert, You're Probably Wasting 80% of Your Google Spend
Having managed Google Ads since 2005, we help clients get more clicks at a lower cost, increase conversions, and avoid wasteful spending.
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Presentations & Publications
It’s 2025, Where Is Your Firm’s AI Policy?
Wyoming Bar Association, February 2025How to Avoid Ethical Violations While Managing Internet Marketing
Maine Bar Association, January 2025How to Avoid Ethical Violations While Managing Internet Marketing
Rhode Island Bar Association, December 17, 2024Where AI and the Law Collide: Maintaining an Ethical Practice in the Artificial Intelligence Age
National Association of Clean Water Agencies, November 15, 2024Navigating the Internet Marketing Minefield – How to Avoid Ethical Violations
LMA - Southwest Region, November 13, 20242024 SEO & Content Strategies to Drive ROI & New Client Development in the AI Age
LMA - Tech West & Southwest (TW x SW), Oct. 2024How to Use Google Analytics 4 and Google Looker Studio to Supercharge Marketing & ROI
LMA - Tech West & Southwest (TW x SW), Oct. 2024How to Avoid Ethical Violations While Managing Internet Marketing
ABA, Law Practice Division, September 15, 2024How to Create, Implement & Measure a High ROI Law Firm Marketing Plan
Legal Marketing Association, Southeastern Annual Conference, September, 2024How to Use GA4 to Power Marketing Decisions in 2024 (Parts 1 and 2), LMA Strategies and Voices
Legal Marketing Association, May 2024Navigating the Ethical Minefield: Internet Marketing for Attorneys
Attorney Credits CLEHow to Use GA4 to Power Marketing Decisions in 2024: Part 1 and Part 2
Legal Marketing Association: Strategies and VoicesThe ADA & Website Accessibility: Are You At Risk, and What Should You Do Right Now?
LawlineHow to Use GA4 to Power Marketing Decisions in 2024
Legal Marketing Association - 2024 Annual Conference2024 Trends in Legal Marketing
Main Street ROIThe ADA & Law Firm Website Accessibility: Are You at Risk?
LawmaticsThe ADA & Website Accessibility: Are You At Risk, and What Should You Do Right Now?
Attorney Credits CLEThe ADA & Website Accessibility – Are You at Risk and What Should You Do?
Columbus Bar AssociationThe ADA & Website Accessibility – Are You at Risk and What Should You Do Now?
Red Cave Legal (with Jared Correia)How to Create an Alternative Legal Career
New England Bar AssociationTransforming Websites, Social Media, & Marketing After Covid – Creating a Client Generation Machine
Hampden County Bar AssociationIf You Aren’t Scared, You Should Be: Lawyers and the Dark Web
Wisconsin Bar AssociationClient Conversion after COVID: Transforming Your Website, Social Media, and Marketing Into a Client Development Machine
Wisconsin Bar AssociationBuild an Integrated Marketing Platform Using Your Website, Social Media, and Online Reviews
American Bar AssociationIndiana State Bar Association Solo & Small Firm Conference
Indiana State Bar Association Solo & Small Firm ConferenceBuilding a Client-Centered Website – What You Need to Know (and Do) to Turn Your Website into a Client Development Machine
Wisconsin Bar Association Solo & Small Firm ConferenceDeveloping and Conveying Your Brand Through Social Media
Washington State Solo & Small Firm ConferenceThe Ethical Website – Creating an Effective Internet Presence While Staying on the Right Side of the RPCs
Washington State Bar AssociationResonation to Revenue – How to Transform Your Website into a Dynamic Client-Generation Tool
Lunch Hour Legal MarketingEthics of Social Media Marketing
ABA TechshowCompetitive Branding and Website Development for Lawyers
Legal Talk NetworkEthical Advertising – Expanding Your Web Presence
Indiana State Bar AssociationBeyond the Basic Website: Proven Techniques to Expand Your Web Presence
ABA TechshowEthical Requirements for Internet Marketing and Websites
National Chapter of Academy of Elder Law AttorneysThe Next Stage – How to a Make the Right Choice for You, and How to Make Your Right Choice a Success
Arizona Bar AssociationWordPress & Creating the Client-Centered Website
Bar Association of Metropolitan St. LouisWebsite Design, Content Management Systems, and Google Rankings
Arizona Bar Association – Solo and Small Firm ConferenceGenerating New Business Online and In-Person
CLE Presentation for Tucson AttorneysInternet Branding for Lawyers: Building the Client-Centered Website
ABA BookHow to Write Website Content that Resonates with Clients
Attorney At Law Magazine – Southern Arizona EditionConverting Website Visitors Into Clients
Arizona Attorney MagazineOh yeah…
We also wrote the ABA Book on Internet Branding for Lawyers and Building the Client-Centered Website.
How Lawyers Can Use The Power of Tribes
The world demands that we change … and fast. Many historic tried and true fundamentals for business and organizational success…
Esquire Interactive: Unveiling Innovations from Google Marketing Live 2024
In an exciting development, Google Marketing Live 2024 showcased groundbreaking updates, reinforcing AI’s pivotal role in modern advertising. The following…
10 Local Marketing Strategies for Law Firms: Engaging with Your Community
When it comes to growing your law firm, engaging with your local community is a powerful and effective strategy. Establishing…
How to NOT Lose Your Google Rankings During A Law Firm Website Redesign
How to Not Lose Your Google Rankings During A Law Firm Website Redesign At Esquire Interactive, we’re not just experts in…
Harnessing Client Testimonials: A Comprehensive Guide for Legal Firms
In the competitive landscape of legal services, building trust and credibility is paramount for attracting and retaining clients. While your…
The Esquire Interactive Experience: A Recap of Innovations and Insights from the 2024 LMA Conference
This year, the Legal Marketing Association’s annual gathering wasn’t just another event in the calendar for the legal marketing and…
Unveiling Your Law Firm’s Target Audience: A Strategic Approach
In the ever-evolving landscape of legal services, understanding your law firm’s target audience is pivotal to shaping effective marketing strategies…
The Google March 2024 Core Update: What You Need to Know
Staying up to date with search engine algorithm changes is crucial for businesses and website owners, and Google periodically rolls…
Measuring Law Firm ROI
Our strategic marketing is focused on new client development and high return on investment (ROI) programs. We know that you have…
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