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Esquire Interactive Presentations, Speaking Engagements & Articles

Presentations & Publications

Our Recent Presentations & Publications

 

For more than a decade, our team has been at the forefront of legal marketing discussions, publishing numerous influential articles and delivering compelling presentations at prestigious industry events. Our publications and presentations not only showcase our deep expertise, but they also reinforce our commitment to driving innovation and setting the standard for legal marketing best practices.

If you’re interested in having us give a presentation for your group or association, please contact us at [email protected].

 

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Past Presentations & Publications

Upcoming Presentations

  • Legal Marketing Association, TW x SW, October, 2024
    • 2024 SEO & Content Strategies to Drive ROI & New Client Development in the AI Age
    • How to Use Google Analytics 4 and Google Looker Studio to Supercharge Marketing & ROI

Past Presentations, Webinars, Articles and Books

  • ABA, Law Practice Division, September 15, 2024
    • How to Avoid Ethical Violations While Managing Internet Marketing
  • Legal Marketing Association, May 2024
    • How to Use GA4 to Power Marketing Decisions in 2024 (Parts 1 and 2), LMA Strategies and Voices
  • Legal Marketing Association, April 2024 Annual Conference
    • How to Use GA4 to Power Marketing Decisions in 2024
  • Main Street ROI Panel Discussion, March, 2024
    • 2024 Trends in Legal Marketing
  • ABA, Law Practice Division, January 15, 2024
    • How Lawyers Can Use the Power of Tribes
  • Lawline, November 2023 (Taped CLE Presentation)
    • The ADA & Website Accessibility: Are You At Risk, and What Should You Do Right Now?”
  • Attorney Credits CLE, October 2023 (Taped CLE Presentation)
    • The ADA & Website Accessibility: Are You at Risk, and What Should You Do Right Now?
  • Columbus Bar Association, November 16, 2022
    • The ADA and Website Accessibility – Are You at Risk, and What Should You Do Right Now?
  • Lawmatics, September 29, 2022
    • The ADA & Law Firm Website Accessibility: Are You at Risk?
  • State Bar of Maine Board of Overseers, June 29, 2022
    • The ADA and Website Accessibility – Are You at Risk, and What Should You Do Right Now?
  • Red Cave Legal (with Jared Correia), May 28, 2022
    • The ADA and Website Accessibility – Are You at Risk, and What Should You Do Right Now?
  • New England Bar Association, March 1, 2022
    • How to Create an Alternative Legal Career.
  • Hampden County Bar Association, December 9, 2021
    • Transforming Websites, Social Media, & Marketing After Covid – Creating a Client Generation Machine
  • Wisconsin Bar Association (2021 Solo & Small Firm Conference)
    • If You Aren’t Scared, You Should Be: Lawyers and the Dark Web, October 28, 2021.
    • Client Conversion after COVID: Transforming Your Website, Social Media, and Marketing Into a Client Development Machine, October 28, 2021.
  • American Bar Association (GP Solo Section), October, 2021 Magazine
    • Build an Integrated Marketing Platform Using Your Website, Social Media, and Online Reviews.
  • Indiana State Bar Association Solo & Small Firm Conference – June, 2017
    • One Month to a Supercharged Practice
  • Wisconsin State Bar Association Solo & Small Firm Conference – October, 2015
    • Building a Client-Centered Website – What You Need to Know (and Do) to Turn Your Website into a Client Development Machine
    • 50 Tips in 50 Minutes
  • Washington State Solo & Small Firm Conference – July, 2015
    • Creating a Client-Centered Website
    • Developing and Conveying Your Brand Through Social Media
  • Washington State Bar Association – The Successful Small Firm 2015 – 7 Ways to Improve Cash Flow – January, 2015
    •  The Ethical Website – Creating an Effective Internet Presence While Staying on the Right Side of the RPCs, January 29, 2015
  • Lunch Hour Legal Marketing – 2014 Presenter  (LHLM is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association)
      •  Resonation to Revenue –  How to Transform Your Website into a Dynamic Client-Generation Tool – October 17, 2014
  • ABA Techshow 2014
      •  Ethics of Social Media Marketing – March 27, 2014
      • How Crowdsourcing Can Power a Lawyer’s Research – March 27, 2014
  • Washington State Bar Association – 8th Annual Solo & Small Firm Conference
    •  Building the Client-Centered Website – July 18, 2013
    • Developing and Conveying Your Brand Through Social Media – July 18, 2013
  • Legal Talk Network
    •  Competitive Branding and Website Development for Lawyers – May 10, 2013
  • ABA Book – Internet Branding for Lawyers: Building the Client-Centered Website
  • Indiana State Bar Association – 2012 Solo and Small Firm Conference
    •  Ethical Advertising – Expanding Your Web Presence – May 31, 2012
    • Improve Client Service with a Client-Focused Website – June 1, 2012
  • ABA Techshow 2012
    •  Beyond the FAQ – Building Client-Friendly Websites – March 29, 2012
    • Beyond the Basic Website:  Proven Techniques to Expand Your Web Presence – March 30, 2012
  • National Chapter of Academy of Elder Law Attorneys – Arizona Chapter
    •  Ethical Requirements for Internet Marketing and Websites – September, 2011
  • Attorney At Law Magazine – Southern Arizona Edition
    •  How to Write Website Content that Resonates with Clients – July, 2011
  • Arizona Bar Association – 2011 Convention
    •  The Next Stage – How to a Make the Right Choice for You, and How to Make Your Right Choice a Success – June 16, 2011
  • Bar Association of Metropolitan St. Louis
    •  WordPress & Creating the Client-Centered Website – June 3, 2011
    • 50 Tips in 50 Minutes:  Best Marketing Practices – June 3, 2011
    • Strategy to Conversion – Developing New Clients through Branding & Internet Marketing – June 2, 2011
  • Arizona Attorney Magazine
    •  Converting Website Visitors Into Clients – June, 2011
  • Online Webinar for In-House CMO’s
    •  What GC’s Want to See on a Law Firm’s Website – January 27, 2011
  • New Orleans / Baton Rouge Law Marketing Association Chapter
    •  Social Media and the ABA Commission Ethics 20/20 Proposal – What Will it Mean to the Future of Law Firm Marketing? – December 7, 2010
  • Arizona Bar Association – Solo and Small Firm Conference
    •  Website Design, Content Management Systems, and Google Rankings –  November 18, 2010
  • CLE Presentation for Tucson Attorneys
    •  Generating New Business Online and In-Person – March 19, 2010
  • Texas Bar Journal
    •  Creating a Website that will Resonate with Prospective Clients – February, 2010
  • Book – The Essential Attorney Handbook™ for Internet Marketing, Search Engine Optimization, and Website Development Management
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