FirmMetrics - Is your marketing effective?

What is FirmMetrics™?

Esquire Interactive is pleased to announce the launch of FirmMetrics™, an all-in one customizable monthly report for website analytics, Google keyword rankings, social media data, and comprehensive metrics for Google Ads and other Internet marketing and advertising.

Information about FirmMetrics™ and sample report sections can be seen here:

Specific data included in our FirmMetrics™ reports include:

  • Detailed month-over-month analytics for organic traffic from Google and other search engines, mobile traffic, average time on site and page views, bounce rate, and visits from social media, directories, and other referral traffic
  • Top website pages visited – know what pages website users are visiting, and whether blogging is effective
  • Detailed keyword rankings for dozens of search terms from your city – see where your firm is appearing in Google for potential client searches, and whether your Google rankings are increasing or decreasing for such search terms
  • Whether your website is appearing in the Google My Business “maps” section shown on the first page of the search rankings in response to potential client searches for a lawyer
  • Detailed Google Ads metrics with month-over-month comparisons, including: average click costs, spend, click-through rates, conversion rates, conversion costs,  which are presented at both a “top-level” view and Ad Group view
  • Social media statistics for Facebook, LinkedIn, and Twitter
  • Paid Facebook and other Internet marketing metrics

Each FirmMetrics™ report is customized around the needs and specifications of a firm. For example, in addition to the analytics and metrics noted above, we can create custom analytics sections for matters such as the number contact form submissions made in a month.

Want to learn more? Visit our website or call us at 520.261.8645.