Esquire Interactive is pleased to announce the launch of FirmReviews™, an all-in-one platform for seeking, managing, and responding to reviews on Google, Facebook, Avvo, Lawyers.com, Martindale, Yelp, and more than 80 other review platforms.
Online reviews have become critical in purchasing decisions – not only for goods and products, but also for legal services. According to BrightLocal, 87% of consumers read online reviews for local businesses in 2020; up from 84% in 2019.
Consumers are thus actively looking for “social proof” in making a purchasing decision. “Social proof” can be thought of as looking to others in finding out how to act (such as which law firm to retain). Reviews and testimonials are important in influencing how consumers will act.
Using Google My Business (GMB) Reviews as a Competitive Advantage
For most law firms, the most important place to obtain online reviews will be Google (for their Google My Business listing). In response to searches for an attorney, Google typically displays a “maps” section high on the first page of the search results with three law firm listings. This section includes star ratings and often review snippets for the firms listed.
This “maps” section is known as the “Google 3-Pack.” Because of the high visibility, attorneys can use Google reviews as a competitive advantage for new client development – both to be seen more frequently in the Google 3-Pack section, and to let their clients provide positive testimonials about the quality of the services they received.
FirmReviews™ not only can be used to easily send and manage review requests on Google and dozens of other review sites, it can also be used by firms to respond (and thank) clients for providing positive reviews.
Learn More About FirmReviews™, and How Your Firm Can Benefit from an Online Review Platform
FirmReviews™ is targeted law firms of all sizes. Best of all, our pricing is significantly less than our competitors. To learn more, please visit FirmReviews.