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Law Firm Website Audit and Recommendations

Your Website is the Most Visible, “Always-On” Public Face of Your Law Firm

Your law firm consists of some of the most talented attorneys in your area. Why isn’t your firm’s website generating new clients?

Often, a firm has no idea about how effective its website is, or whether it is effective at all. A firm may be surprised to learn that its website actually receives little traffic, or that 70% or more of website visitors bounce (leave the website after seeing only one web page).

Our law firm website audit will provide you with the information needed to understand what is really happening with your website. Often the audit will not only identify serious website technical matters negatively impacting rankings, but also user resonation issues that may be affecting new client development.

We Conduct a Comprehensive Qualitative and Quantitative Audit of Your Law Firm’s Website

We examine your firm’s website from both a user and a search engine perspective to determine what changes need to be made to the firm’s website to achieve higher rankings in the search results.

Our Law Firm Website Audit and Recommendations Report consists of the following:

  • Effective use of title and description tags on the content pages
  • Effective use of alt tags for images and links found on the website
  • Full-size of images used on a website
  • Use of internal links
  • Anchor text used for links
  • Number of broken links
  • Website architecture
  • Number of content pages
  • Website load time
  • Check for duplicate pages
  • Review of incoming links
  • Errors – such as 404 pages
  • Use of headings on content pages (h1, h2, h3)
  • Use and construction of website sitemap
  • Use of follow and no-follow links
  • Ability of search engine bots to effectively crawl your website

Once the attorney website audit is complete, we prepare a comprehensive custom report.  You will know exactly how your website is performing, what aspects are working well, and what should be done for the aspects that are not working well so that your website will be more effective in generating new clients.

I Need SEO For Higher Rankings to Get More Traffic and Clients

We often receive calls from attorneys wanting higher search engine rankings for more clicks, website traffic, and clients. Often, a focus on high search engine rankings should not be the first step.

As part of an attorney website audit to identify structural issues (such as broken links), we will want to take a comprehensive look at website analytics, including the bounce rate, the average time on the website, the average number of pages viewed, and other statistics. In many cases, these statistics will strongly indicate that the website is not resonating with potential clients and visitors.

If your website does not resonate with users, the first task is to fix this issue, not seek high search engine rankings.

If your website does not resonate with users, the first priority will be to attempt to determine why the website is not resonating and to fix these matters (which may require developing a new website). It does not make sense to invest the time or effort in seeking high search engine rankings if it will only lead to more people going to a site and not becoming clients.

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Attorney Website Audit FAQs

A law firm website audit is a thorough examination of your law firm’s website. It involves evaluating the site’s structure, design, content, and SEO performance, as well as its usability and functionality. The goal is to identify any areas that can be improved to better serve your visitors and enhance your online visibility.

A lawyer website audit is crucial for maintaining an effective online presence. It can reveal technical issues that may affect your site’s performance, areas where your SEO could be improved, and opportunities to better serve your site’s visitors. It’s essentially a health check for your website to ensure it is working to its full potential.

As experienced website developers, we at Esquire Interactive offer comprehensive website audits tailored to law firms. We have a deep understanding of the legal industry and the specific needs and expectations of law firm websites. We’ll provide a detailed report of our findings, along with actionable recommendations for improvements.

We look into a range of aspects during an attorney website audit, including site architecture, user experience (UX), content quality, mobile responsiveness, site speed, SEO performance, security, and more. We aim to cover all areas that contribute to your site’s performance and user satisfaction.

We recommend conducting a comprehensive lawyer website audit at least once a year. However, if you’re undergoing major changes to your website, like a redesign, it’s a good idea to perform an audit both before and after the change to measure its impact.

The results of an attorney website audit can range from minor tweaks to significant overhauls, depending on the state of your site. You may need to optimize certain pages for SEO, improve your site speed, update your content, or enhance the mobile experience. Ultimately, the audit will provide actionable insights to improve your site’s performance.

The length of a law firm website audit can vary depending on the size and complexity of your site. Typically, you can expect the process to take anywhere from a few days to a few weeks. At Esquire Interactive, we’ll provide a more precise timeline once we understand the scope of your website.

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