Ideally for a law firm, after a prospective client arrives on their website, a “conversion” will take place. A conversion occurs when the website visitor takes a specified action, such as completing and submitting a contact form or calling the firm. Learn more about conversion principles.
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Evaluating Your Firm’s Website Your site looks great, and is full helpful content, but it’s not getting any traffic. How can you find out what’s going on? With Google Analytics, you can pull back the proverbial curtain and see exactly what’s going on with your website traffic, and learn what changes need to be made.
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Law firm website bounce rate refers to the percentage of website visitors who view only one page of a law firm’s website before leaving. It’s important to know what a law firm’s website bounce rate is, as this will provide an indication as to how engaging the website is, and correspondingly, whether website visitors are
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