Many law firm marketing consultants treat all attorneys the same, often using the same formula approach. Often, having never practiced law, they fail to appreciate that marketing differs significantly between a personal injury firm and a firm that primarily serves corporate clients. This is where we differ.
How Our Approach to Legal Marketing is Different
- Both our CEO and Director of Marketing & Analytics are attorneys, meaning we speak your language!
- We don’t use a “one program fits all” formula approach.
- We skip the gimmicks – You won’t find the next “new shiny object” here.
- We can help you reach your goals, but you must be open to change.
We Provide Tailored and Strategic Legal Marketing Plans That Work!
Each law firm is unique, meaning that a one-size-fits-all approach is never the right answer. We create tailored and pragmatic strategies based on the individual objectives of each law firm. We’ve helped hundreds of clients reach their goals and exceed expectations through strategic digital marketing plans.
Some of the strategic marketing initiatives we manage for law firms include:
- Brand strategy and design
- Website design or redesign
- Digital marketing strategies
- Social media strategies
- Automation
- Comprehensive analytics reporting
- Attorney business development and coaching
- Content marketing
- Legal directories and rankings (Best Lawyers, Chambers, Legal 500, etc.)
- Public relations
- Google Ads and PPC Marketing
- LinkedIn and Facebook advertising
- SEO audits
- ADA digital marketing compliance
Street Cred – About Our CEO Jeff
When considering a marketing consultant for your strategic law firm marketing plan development, it’s helpful to know the consultant’s background in order to determine the value that can be brought, and to determine if a person is the right consultant.
So, here’s a little info about me.
I’ve been involved in website development, internet marketing, and social media since 2005, including:
- As an internet entrepreneur, forming a social media website and two related directory listing websites for those in the 55+ demographic and successfully selling these sites to a multi-billion dollar internet brand group;
- Designing and developing 150+ custom websites (no templates) for law firms ranging in size from sole practitioners to firms with more than 50 attorneys;
- Author of numerous ABA and state bar publications, as well as the ABA book Internet Branding for Lawyers: Building the Client-Centered Website; and
- Presenter at dozens of CLE presentations on matters including internet marketing, website development, ADA website compliance, and other matters.
I graduated from Indiana University with an MBA in Finance and JD (member of Law Review). Thereafter, I was a Business Finance and Securities Attorney with Snell & Wilmer in Phoenix for five years before joining Australian-based BHP Billiton as a senior attorney working on US copper operations and international acquisitions for eight years. Thereafter, I became General Counsel and Corporate Secretary for aerospace defense contractor Westar Aerospace and Defense Group (now a subsidiary of QinetiQ) .
Subsequently, I became the CEO of a small Canadian publicly traded company – War Eagle Mining Company – before leaving as the result of the global resources market crash in 2008-2009. Thereafter, I formed Esquire Interactive in 2009 to leverage my experience with website development, internet marketing, and social media. Since its formation, Esquire Interactive has become one of the leading custom website developers in the US for law firms.
