Law Firm Website Competitive Analysis
A Thorough Review of Your Online Competitors
Find Our What Your Competitors are Doing for High Rankings and What Can Be Done to Improve the Rankings of Your Website
A law firm website competitive website analysis involves much more than identifying where your firm ranks in the search engine results pages.
It involves a comprehensive examination of the websites receiving top rankings for specified terms along critical criteria to determine the specific level of effort required to achieve high rankings for such terms. In other words, once we understand exactly what search engine efforts are being taken by competitors both on and off-site, we can develop a targeted, cost-effective, and strategic Law Firm SEO Plan based on this understanding.
Creating an SEO Plan for Higher Rankings
Our law firm website competitive analysis starts with identifying the key search terms associated with your firm’s practice. We then use these terms to identify the firm websites listed on the first page of the Google results for these terms. These websites serve as the basis of our analysis.
Then, for each of these firms, we conduct a quantitative and qualitative analysis of their websites with respect to:
- Website content
- Number of pages
- Site architecture
- Use of h1, h2, and h3 tags
- Use of internal linking
- Use of title tags
- Use of description tags
- Use of alt tags for images and other media
- Number of incoming links
- Review of incoming links
- Age of website
- Whether the competing websites contain blogs (and if so, the frequency by which they are updated)
- Whether the competing sites contain video
- Whether the competing sites are on social media (and if so, which ones and how often they are updated)
- Many other factors to understand why these websites are receiving high rankings
While we make use of various search engine tools and software, the vast majority of our work is done by hand, as this is the only way to get a solid qualitative understanding of the SEO work that must be done.
We then prepare a customized law firm competitive analysis report that contains proprietary charts and other information that we have developed, which provide the critical information required to understand the competitive environment and to take appropriate action. The Competitive Analysis Reports is also entirely prepared by hand – these are not automated reports.
SEO Rankings Are Always Relative
This same concept holds true with achieving high search engine rankings.
Rankings are determined based on complex algorithms run by search engines (Google reportedly uses about 200 variables). When a search is run, Google will deliver a rank-ordered list based on its algorithm.
Getting high rankings is like winning a race – to win, you don’t need to be the fastest in the world, you only need to be faster than your competitors.
Some websites will always be listed first, even if the website owner has done little or nothing in terms of SEO. This is like a race with only one runner – it’s easy to win if you’re the only one racing. In other situations, the SEO rankings race will be highly competitive, with website owners who have engaged in significant SEO endeavors in an effort to win.
By engaging in a competitive analysis at the outset and understanding the level of effort being undertaken by those achieving high rankings, we can then create a strategic, targeted, and cost-effective SEO Plan for your firm.
What Our Clients Say
Jeff is the ultimate in integrity and expertise. In designing my firm site, Jeff was involved and advised me every step of the way. As an attorney and law practice tech consultant, I have learned a lot about how I will conduct myself in the future by working with Jeff and his team. The design is great, and the end result is fantastic.
Excellent services – always professional.
Great experience on their website and AdWords management. Very responsive.
I have been impressed with the work of Kelly and Jeff from the first call about setting up my online presence to now. They not only designed a great website that I continually receive compliments on but they have notified me of timely updates to improve my website and keep it safe. I recommend them without hesitation.
Jeff Lantz has been designing and hosting my website for ten years. I am very happy with the appearance and the content of my site. I would recommend Esquire Interactive to all my colleagues and other attorneys.
Law Firm Website Competitive Analysis FAQs
An attorney website competitor analysis is a strategic research method used to identify and assess your main competitors in terms of their marketing strategies, strengths, weaknesses, and market position. This analysis can provide valuable insights to inform your own marketing decisions and strategies.
A competitive analysis allows you to understand the landscape of your market and identify opportunities and threats. By knowing what your competitors are doing, you can find ways to differentiate your firm, identify trends, and make informed decisions about where to allocate your resources.
At Esquire Interactive, we conduct a comprehensive competitor marketing analysis by examining your competitors’ website design, SEO strategies, content marketing, social media presence, client reviews, and overall online reputation. Our analysis is tailored to your firm’s specific market and needs.
You’ll gain insights into your competitors’ strategies, strengths, and weaknesses, as well as emerging industry trends. This information can help you shape your own marketing strategy, refine your services, and better position your firm in the marketplace.
We recommend conducting a law firm competitor analysis annually at a minimum. However, more frequent updates can be beneficial, especially if significant changes in your market, such as new firms entering the scene or shifts in legal services demand.