Attorneys considering e-newsletters can choose between using an e-newsletter company (such as Constant Contact or Mail Chimp) or sending a mas e-mail. The benefits of an e-newsletter company over a mass e-mail are the following:
We work with Constant Contact, Mail Chimp, and other leading e-newsletter providers.
Step 2 Create or Upload Your List
We can help create or upload your distribution lists in the format required by your e-newsletter company.
Step 3 Prepare Your Template
Templates can be easily created using pre-formatted templates or using a custom template.
Step 4 – Create & Send e-Newsletters
We help law firms write and distribute e-newsletters.
After an e-newsletter has been sent sending, it’s important to look at the statistics generated, including bounced (undelivered) e-newsletters, unopened e-newsletters, forwards, and links clicked. These can be used to updated distribution lists, and to better develop future e-newsletters.
E-newsletters must provide relevant or helpful content; otherwise, subscribers will begin opting out. The keys for effective e-newsletters are:
Weekly, monthly, or quarterly e-Newsletters can be sent to clients, friends, and acquaintances to keep your firm “top-of-mind” should they, or their friends or acquaintances, have a need for your firm’s services.
Esquire Interactive is a proud partner with Constant Contact. We also develop e-newsletters for law firms on Mail Chimp, and can work with other providers, if desired. Both Constant Contact and Mail Chimp provide effective and inexpensive e-newsletter solutions to keep clients and other informed.