In fact, we wrote the book on it.
Effective branding is much more than a law firm logo with the names of a firm’s founders. Law firm branding encompasses developing a unique value proposition (which includes the exceptional service that your firm provides to its clients).
An effective law firm brand appeals to clients because it is focused on the fulfillment of their needs, and leads to a firm being perceived as the clear choice by prospective clients.
Once developed, a law firm’s brand is conveyed through: