Nothing but Net

Search engines (such as Google) send “bots” to “spider” websites and web pages to determine what the sites and pages are about. In making this determination, the bots review the visible page content as well as the meta tags (header, description, and keyword tags, which provide information about what the website is).
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As part of our search engine program, Esquire Interactive conducts a keyword analysis to determine what keywords those seeking the services your firm provides are actually using. Once we know the appropriate keywords, we analyze where your firm’s website ranks for these keywords in comparison to your competition across the major search engines
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