Search Engine Optimization (or SEO) for attorneys is the practice of making both internal and external adjustments to a website for the purpose of securing higher search engine rankings for desired search terms such as “Atlanta car accident attorney”. SEO is critical to a law firm’s Internet marketing program, as website users typically don’t go past the first pages of the search engine results.
Instead, rankings are automated in response to the specific search term used, and are dependent upon a variety of factors such as: