Attorney SEO

Search Engine Optimization (or SEO) for attorneys is the practice of making both internal and external adjustments to a website for the purpose of securing higher search engine rankings for desired search terms such as “Atlanta car accident attorney”.  SEO is critical to a law firm’s Internet marketing program, as website users typically don’t go past the first pages of the search engine results.

Google doesn’t rank firms by “best law firm” or any other qualitative factors.

Instead, rankings are automated in response to the specific search term used, and are dependent upon a variety of factors such as:

• Website content,
• Incoming links,
• Website architecture,
• And about 200 other search engine factors.

Learn more about Search Engine Optimization and how Esquire Interactive can help your law firm website increase its rankings in the search engines.