Key Analytics. Google Organic Rankings. Social Media. Google Ads. Customized Metrics.
All in One Dynamic Report.
FirmMetrics® Law Firm Analytics Reports
ALL-IN-ONE INTERACTIVE MONTHLY REPORT
- Comprehensive Website Analytics.
- Google Keyword Rankings.
- Google Ads Metrics.
- Social Media Engagement.
- Other Customized Analytics.
FirmMetrics® aggregates data from multiple sources into one easy-to-digest monthly interactive report delivered to your email.
Want specific analytics included in your report?
Talk to us – we can normally integrate specified analytics.
Download A Sample Report!
Download a sample law firm analytics report to see all the valuable analytics you will receive with FirmMetrics.™
By downloading the sample report, you agree to be a part of our mailing list. Of course, you can opt out at any time.
Sample Report Sections
Website Traffic
SEGMENT
TRACKING
FirmMetrics™ reports break down analytics by US traffic, organic traffic, mobile traffic and referral traffic, so you know where your leads are coming from.
MONTH-TO-MONTH COMPARISONS
You’ll receive a month-to-month comparison for every metric to track your firm’s growth easily.
Source Traffic
SOURCE
OF TRAFFIC
Learn where your traffic is coming from so you can understand what works best and where to focus more
attention.
ENGAGEMENT RATE
Want to know if your content is engaging? Track how frequently users interact with your site to identify what captures their attention.
Pay Per Click Overview
AUDIENCE & DEVICE INSIGHTS
Understand who’s engaging with your ads by demographics and device, so you can refine targeting and boost ROI.
Top Landing Pages
TOP PERFORMING PAGES
Easily identify which landing pages bring in the highest volume of traffic and contribute the most to your overall conversions.
CONVERSION IMPACT
Pinpoint the landing pages that generate the most valuable actions, such as calls, form submissions, and downloads, so you can prioritize high-performing content.
Google Search Console
TOP SEARCH QUERIES
See exactly which keywords people use to find your site. Use this data to optimize content around the terms your audience cares about most.
CLICK & IMPRESSION TRENDS
Track clicks, impressions, and average positions over time to fine-tune your SEO strategy and boost visibility.
Google Rankings
THE POSITION
COLUMN
Google shows 10 organic (non-paid) searches on each results page. A ranking of “5” means that a link for the keyword is shown in the 5th position on the first page; a ranking of 24 would mean that a link for the keyword is shown in the 4th position on the 3rd page (the 3rd page contains listings 21-30).
THE SERP FEATURES
COLUMN
Identify when your pages show up in enhanced search results—like featured snippets, knowledge panels, and video carousels—to capitalize on high-visibility opportunities that go beyond standard search listings.
Google Ads
CAMPAIGN PERFORMANCE DETAILS
View costs, clicks, impressions, and conversions for every Google Ads campaign so you can track results and control spending with confidence.
AUDIENCE & DEMOGRAPHICS INSIGHTS
Break down performance by age, gender, location, and device to fine-tune targeting and improve ROI on your ad spend.
Pricing
A single lead more than covers the price of an entire year of FirmMetrics™.
Want even more? Add multiple locations or additional search terms.
FirmMetrics™
/Per month
+ $199 one-time setup fee*
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Comprehensive Monthly Reports
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50 Tracked Keywords
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Facebook Tracking
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Instagram Tracking
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YouTube Tracking
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Google Ads Analytics
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Google Analytics
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Comprehensive Website Tracking
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Landing Page Analytics
Additional
Search Terms
Want to see more rankings?
/Per month
-
50 Additional Keywords
-
Increase Leads
-
Improve Ad Customization
Additional
Locations
Want to reach more markets?
/Per month
-
Track Additional Location
-
Target Local Clients
-
Generate Leads for Different Offices
FirmMetrics™ Law Firm Analytics Report FAQs
Absolutely! We can track hundreds of different metrics (hourly rates apply for initial setup).
With FirmMetrics™, you’ll get a comprehensive attorney analytics report at the beginning of every month.
Our comprehensive law firm marketing reports can track vital analytics for Facebook, LinkedIn, Twitter, YouTube & any other social media accounts that provide an output for tracking.
90% of the time users click on a link on the first page of Google’s search results. Most of these clicks go to the links in the top three unpaid positions. Having high rankings is critical for getting potential clients to your website.
Yes. One location is included with our standard package; additional locations can be added to attorney analytics reports for $5 per month.
Yes! FirmMetrics™ law firm analytics reports offer a wide variety of competitor tracking tools, so you can implement targeted strategies to outperform other firms.
Yes! Easily track Google Ads, Facebook Ads, or Bing Ad campaigns. FirmMetrics™ lawyer analytics reports aggregate key paid advertising data into easily digestible sections so you can monitor the performance of multiple campaigns.
We’re happy to make any adjustments that you desire. For future adjustments, we bill for the time required to make changes.
You may cancel your law firm analytics report subscription at any time by sending an email to firmmetrics@esquireinteractive. If you choose to cancel, you will no longer billed for any new monthly reports after receipt of your cancelation. The initial set-up payment is non-refundable.
FirmMetrics™ lawyer analytics reports are created on an individual basis, as numerous social media, Google, and other marketing accounts must be connected to generate ongoing analytics. Consequently, we put in significant up-front time setting up accounts and our comprehensive reports.