Facebook is not only a leading social media opportunity, it’s also a leading search engine, which can (and should) be used by attorneys.
For many law firms that represent individuals in matters such as personal injury, it is important to understand that prospective clients may likely be searching for the firm’s services on Facebook. Having an optimized page and url will further support firm marketing efforts. In an increasing number of situations, attorneys are getting clients directly as the result of Facebook.
Promote Your Brand
With nearly a billion users, Facebook is one of the Internet’s top websites. Facebook use, however, is not limited to connecting with friends. Today, nearly all of the world’s major brands have Facebook pages, which are often used to provide important product information and to promote the brand.
Setting up a Facebook page for your business is a great way to publish more information about your firm online and be seen by potential clients.
Facebook Firm Page Creation
After a Facebook business page has been created, it’s important to keep the page current with periodic postings (we recommend at least one new posting every two weeks). Postings can reference firm news, link to website blog postings, or support general community events.
We can create a Facebook maintenance schedule around your firm’s needs and budget.
A well-crafted fan page can provide additional information and service that cannot be included on a traditional homepage, since it differs from a static website in several important ways:
Clients may make posts on your wall or comment on things like links and pictures. This helps clients to feel that they are able to communicate easily with the firm, and it is possible to develop a relationship before the client even picks up the phone or comes in to the office.
Because Facebook is generally perceived as a more casual social-networking hub, a firm may decide to post items such as pictures from a Friday potluck or a link to the homepage of a local charity that one of the firm’s attorneys donates time to.
When a user becomes a “fan” of your firm’s page, this action will be seen by all of the user’s contacts. Since the average user has about 130 Facebook friends, a single “like” provides a lot of exposure. If even a few of a single user’s contacts decide to “like” your firm’s site as well, your exposure will grow exponentially.
Contact us today for more information on how to promote your firm on Facebook.