Why Law Firm Video?

With the advent of inexpensive video cameras and social media video sites, there is a tendency to believe that effective video can be done simply by turning on a camera, speaking for a couple of minutes, and then uploading the video to YouTube or other sites.  This is not the case.

It requires strategic planning to ensure that video is developed around prospective client needs, communicating attorney and firm expertise, messaging to enhance firm branding, video search engine optimization, and a targeted video syndication plan.

Where Can Our Firm’s Videos be Shown?

The Distribution Schedule

In addition to determining where videos will be placed, the second aspect of syndication is determining the schedule for video placement.  The specific schedule will be a dependent upon aspects such as the types of the videos produced and, for FAQ/Q&A videos, the number of videos that are produced.

For maximum SEO video benefit, search engines often like to see ongoing additions to websites, such as new videos uploaded routinely over a number of months, rather than many videos added at once followed by many months of no new videos.