What Are FAQ / Q&A Videos?

Provide Legal Clarity to Prospective Clients, One Video at a Time

Frequently Asked Question (FAQ) law videos, sometimes referred to as Q&A videos, are an extremely popular and effective way for attorneys to convey expertise, provide information about frequently-asked client questions, enhance a firm’s image, and connect with clients (both on a firm’s website and on other social media).

We provide the full range of services for law firm FAQ/Q&A Videos, including:

  • Strategic consultation to identify objectives to be achieved (such as conveying expertise)
  • Brand enhancement
  • Development of FAQ/Q&A items and suggest talking points for answers
  • Video editing, including sound and color enhancement, wrapper creation (opening and closing slides), and music integration
  • Video uploading to a firm’s website
  • Creation of YouTube and/or Vimeo accounts and pages

Law Firm FAQ Video Details

  • The videos are usually 30 to 90 seconds in length.
  • Each video addresses a separate question or informational point of concern for a firm’s clients.
  • FAQ Videos contain an opening slide presenting the question and a closing slide providing the firm’s contact information and a call to action.
  • Background music is often used during the intro and closing.
  • Typically about ten videos can be filmed in an hour.

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Questions About Attorney FAQ Videos

No. FAQ videos are designed to be an informal conversation between an attorney and a potential client. Scripting can detract from the natural conversation and tone, which can be disadvantageous.

We do, however, provide a list of the questions, and 2 or 3 suggested points that can be addressed during filming. We can also provide a visual prompt for these points if desired.

The FAQ process is informal; we want to create a relaxed atmosphere as this helps attorneys perform at their best.

Prior to filming, we review all of the questions and the 2-3 points to be addressed. Once the lighting and camera are set, we ask the questions, and you provide the answers. We will review each question and the 2-3 points to be addressed before you speak, so you don’t need to be concerned with memorizing all of the questions.

We keep the camera rolling, and if there happens to be a mistake or if you are not happy with your answer, you can start over at any time.

This is a common concern with many attorneys. The fact is that most attorneys are very good in front of a camera, particularly when discussing their field of expertise.

It’s important to understand that prospective clients don’t expect you to be Brad or Angelina. They are looking for someone they can trust, someone with experience and expertise in their area, someone they can feel comfortable working with, and someone who cares about their matter.

While both types of videos are designed to address questions, an attorney FAQ video generally focuses on common questions clients typically have, while a Q&A video may involve responding to specific questions submitted by clients or viewers. At Esquire Interactive, we can guide you on the best approach based on your firm’s needs and target audience.

We take the time to understand your law firm, your target audience, and your marketing goals. With this information, we help you identify the most relevant questions and guide you on the best way to answer them. Our goal is to create FAQ and Q&A videos that effectively communicate your firm’s expertise and dedication to its clients.

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