LinkedIn attorney networking provides a tremendous opportunity for law firms to engage in professional social networking with other lawyers, potential clients, and potential referral sources. Because of the exponential nature of connections, attorneys and law firms use a number of LinkedIn features to expand their reach dramatically.
How Can You Use LinkedIn for New Client Generation?
As with all networking, LinkedIn is about developing connections first and then presenting information that you want them to know about your services. Unlike in-person social interaction, with LinkedIn, there is no awkward presentation of telling someone about your key professional accomplishments without being perceived in an unflattering way. In fact, people go to LinkedIn to find out about the great things that an attorney has accomplished to determine whether the attorney should be hired.
Take this opportunity to tell the world about what you’ve accomplished, awards you’ve won, and other matters that will convey both your experience and expertise.
Interact With Your Peers
In addition to keeping up-to-date with your connections, the primary social feature of LinkedIn for attorneys is the “group” feature. These are informal associations that you may join based on a particular, usually career-related subject, such as the “Brain Injury Litigation Network” or the “The Wired Bar.” Users may start or contribute to discussions, ranging from comments on current legal developments to requests for recommendations for service providers. By posting in groups relevant to your practice area(s), you can develop valuable business contacts and establish a positive reputation.
Increase your personal professional network and make valuable contacts, which could lead to increased referrals and new opportunities.
