Once a law firm video has been produced, the final step is to optimize the video for search engines with a video sitemap. A video sitemap contains meta tags similar to those used for website pages.
In order to be effective, a video sitemap must include the following information:
It’s important that videos are not over-optimized with key search terms; otherwise the search engines will view such efforts as “keyword stuffing” and the videos will rank low. Conversely, “under-optimization” (not using keywords and search terms effectively) can also result in low rankings.
Our team has been optimizing websites, video, and social media sites for years. Our CEO is also the author of the book The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management.