Lawyer Blogs – An Effective Law Firm Marketing Strategy

Lawyer blogs are an effective but one of the most under-utilized ways attorneys can connect with prospective clients.

Blogs provide attorneys and law firms with a concrete way of distinguishing themselves from their competition.  With a blog, lawyers can not only communicate their expertise to potential clients in a way potential clients can understand, but they can also share information about themselves, such as a particular hobby they might enjoy like photography.

Why should attorneys blog?

• Lawyer blogs are an easy & quick way to personalize you and your law firm
• Stand out as an expert in your field
• Demonstrate your concern & commitment to clients
• Add fresh content to your website
• Increase your website’s search engine rankings

Esquire Interactive can show you how to create effective blog postings that will resonate with prospective clients.