Law Firm Website Cost Comparison: Us vs Them

How do our clients save big?

  • Unlike our competitors, there are no license fees.  Our competitors typically charge small firms $600 and larger firms much more per month.  What seems at first like an affordable solution can easily amount to $20,000 – $30,000 over the course three years.
  • Low Ongoing Maintenance Costs.  A critical an often over-looked aspect of website costs are the costs associated with making changes to update or add new content.  With the WordPress content management system (CMS) platform, most changes can be made very easily by law firm personnel – no website coding knowledge or costly developer help is required.  Compare this to website solutions that can require thousands of dollars in ongoing developer time and expense to keep a website current.
  • Once we build your website, it’s yours – you can host it with us or anywhere you wish.  There are literally thousands of hosting companies from which to choose.
  • We develop on WordPress, which is the world’s leading website and blog platform.  There are thousands of developers throughout the world that develop on WordPress.  So you are not tied to one specific website developer.

Esquire Interactive Clients Typically Save 70% or More in Total Website Costs Over 3 Years

To learn more about the advantages of being an Esquire Interactive client contact us today.

Esquire Interactive

“The Other Guys”

Custom Websites Yes – all our websites are custom-built around your brand. Often template-based. Websites tend to all look similar.
Savings Custom quote based upon specific needs of law firm. No ongoing license fees.
Low hosting fees (1st year is free)
Total three year cost tends to be at least 80% less than the “other guys”
Ongoing, perpetual monthly costs.Very High ongoing license fees. Two attorney firm cost might be $800/month;

  • Three-year cost of over $28,000.
  • Five year cost of $48,000
Understanding Website and Internet Marketing We wrote the ABA book on it – Internet Branding for Lawyers: Building the Client-Centered WebsiteWe also wrote The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Unknown. Will the person working on your website understand law firm marketing, the services your clients are seeking, and SEO?
Custom Branding We create custom branding that resonates with firm clients and differentiates a law firm from its competitors. Custom websites usually cost thousands more than the cookie-cutter template website typically developed.
Understanding Your Firm’s Services Our founder and CEO personally works with all clients in developing the right brand and image. He served as a corporate and securities attorney for an AmLaw 250 firm, as general counsel for an aerospace defense contractor, and as a senior attorney for one of the world’s largest companies. We know your clients and the services you provide. You will likely be delegated to a junior staff member with no law firm experience.
Images & Messages We don’t use the typical law firm symbols – these don’t resonate with prospective clients. Typically significant use of courtrooms, gavels, law books, scales of justice, and marble columns.
Content Management System (CMS) and Widget Compatibility Yes – All of our websites are built on WordPress. WordPress has over 30,000 plugins that can easily be added, which have been downloaded more than 750 million times. Built on closed-end, proprietary CMS platforms. Integration of functionality other than what is built in typically requires significant time and developer charges, and often is not offered by developer.
Add/Modify New Website Pages It’s easy, and you don’t need to know any website coding. Usually requires additional charges.
Ability to Easily Add Slide-Shows & Other Media Yes. Often requires significant additional cost.
Built-in Blog
Yes. Usually requires additional monthly charges.
Long-Term Contract None. Yes – Typically 2 years.
Can I host my website someplace else? Of course! No.

 

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