To learn more about the advantages of being an Esquire Interactive client contact us today.
Esquire Interactive |
“The Other Guys” |
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| Custom Websites | Yes – all our websites are custom-built around your brand. | Often template-based. Websites tend to all look similar. |
| Savings | Custom quote based upon specific needs of law firm. No ongoing license fees. Low hosting fees (1st year is free) Total three year cost tends to be at least 80% less than the “other guys” |
Ongoing, perpetual monthly costs.Very High ongoing license fees.Two attorney firm cost might be $800/month;
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| Understanding Website and Internet Marketing | We wrote the book on it – The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development | Unknown. Will the person working on your website understand law firm marketing, the services your clients are seeking, and SEO? |
| Custom Branding | We create custom branding that resonates with firm clients and differentiates a law firm from its competitors. | Custom websites usually cost thousands more than the cookie-cutter template website typically developed. |
| Understanding Your Firm’s Services | Our founder and CEO personally works with all clients in developing the right brand and image. He served as a corporate and securities attorney for an AmLaw 250 firm, as general counsel for an aerospace defense contractor, and as a senior attorney for one of the world’s largest companies. We know your clients and the services you provide. | You will likely be delegated to a junior staff member with no law firm experience. |
| Images & Messages | We don’t use the typical law firm symbols – these don’t resonate with prospective clients. | We have lots of great pictures of courtrooms, gavels, law books, scales of justice, and marble columns. |
| Content Management System (CMS) and Widget Compatibility | Yes – All of our websites are built on WordPress. WordPress has over 14,000 plugins that can easily be added. | Built on closed-end, proprietary CMS platforms. Integration of functionality other than what is built in typically requires significant time and developer charges. |
| Add/Modify New Website Pages | It’s easy, and you don’t need to know any website coding. | Usually requires additional charges. |
| Ability to Easily Add Slide-Shows & Other Media | Yes. | We build it, you pay for it. |
| Built-in Blog |
Yes. | Possibly – But it’s probably going to cost you additional monthly charges. |
| Long-Term Contract | None. | Yes – Typically 2 years. |
| Can I host my website someplace else? | Of course! | No. |