Nothing but Net


ABA’s annual Techshow has become our company’s favorite conference of the year, not only for the really cool new gadgets and technology that is always introduced, but more for the the great friends that we’ve developed over the years. As most people who have attended Techshow know, many Techshow attendees come nearly every year. As

We’re Number 1 – So Why Are We listed Number 126 in the Search Results?

Your law firm is well-known to be number one. You’ve got the best attorneys, all of whom graduated from prestigious schools, and the legal media consistently names your firm the best in your city. Why, then, does Google list your firm as number 126 and bury it on the thirteenth page of its search results?

Top 10 Website SEO Mistakes Law Firms Make

Search engines (such as Google) send “bots” to “spider” websites and web pages to determine what the sites and pages are about. In making this determination, the bots review the visible page content as well as the meta tags (header, description, and keyword tags, which provide information about what the website is).

How Long Do Firm Firm Videos Take?

In most cases, our law firm videos are filmed entirely in one day. See how we schedule filming for attorney videos.

Video Strategy – The Key to Effective Video Development

With the advent of inexpensive video cameras and social media video sites, there is a tendency to believe that effective video can be done simply by turning on a camera, speaking for a couple of minutes, and then uploading the video to YouTube or other sites. This is not the case.

Why We Chose WordPress as Our Development CMS

In considering the best Content Management System (CMS) platform for attorneys, we had two choices.  We could build our own CMS platform (like a few of our competitors), or we could develop websites on an Open-Source CMS that has been developed and tested by top developers around the world, used in millions of websites and

You Don’t Have to Outrun the Bear

As part of our search engine program, Esquire Interactive conducts a keyword analysis to determine what keywords those seeking the services your firm provides are actually using. Once we know the appropriate keywords, we analyze where your firm’s website ranks for these keywords in comparison to your competition across the major search engines

Lunch Hour Legal Marketing Oct. 17, 2014

Lunch Hour Legal Marketing (LHLM) is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association Resonation to Revenue – How to Transform Your Website into a Dynamic Client-Generation Tool – was presented by Esquire Interactive CEO Jeff Lantz on October 17, 2014.


This year at the annual ABA Techshow our CEO, Jeff Lantz, will be giving two presentations – Beyond the FAQ – Building Client-Friendly Websites – March 29, 2012 Beyond the Basic Website:  Proven Techniques to Expand Your Web Presence – March 30, 2012 We look forward to seeing you!

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