As an attorney-run interactive website development and law marketing firm, we understand the clients you seek. Our results-driven law firm marketing solutions are designed to help you develop new clients.
Call us today at 520.219.2645 or fill out the form so that we can understand how to help your firm.
More than ever, the nearly 250 million Americans who use the Internet are looking online for products and services. With tens of thousands of attorneys advertising online, it’s important to catch visitors’ attention and convince them to choose your firm over the competition.
One way is to look at your website’s conversion rate. In simple terms, the conversion rate tells the percentage of website visitors who take a specified action, such as:
While not all conversions may necessarily lead to the establishment of an attorney-client relationship, they are positive indicators that the messages put forth on your website are resonating with viewers, enticing them to learn more about your firm and take another step towards becoming a client.
There could be many reasons why a website has a low conversion rate. (1 to 2 % is typical; above 2% is often considered very good). If something about a firm’s website – such as its design, navigation, or the way the content is written – does not attract the reader’s attention immediately, they are likely to “bounce” away without reading more website content.
On the other hand, if your website has an appealing design, is easy to use and free of errors, and is written in a way that directly appeals to potential clients and their needs, then it is more likely that a visitor will decide to click on a “contact us now” button and take the first step towards becoming your next client. Since the very goal of your website is to attract new clients, a high conversion rate is one of your most important Internet-marketing goals.
We can build a client-centered website that will establish high conversion rates and attract new leads to your firm. Click or call us today for more information.
