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As an attorney-run interactive website development and law marketing firm, we understand the clients you seek.  Our results-driven law firm marketing solutions are designed to help you develop new clients.

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    Law Firm Press Releases

    Press releases are an effective but significantly underused way of promoting a law firm and increasing website search engine visibility.  Like law firm websites, press releases can be optimized for search engine purposes.

    The most effective press releases have the following elements:

    1. They are optimized for search engine purposes
    2. The heading is carefully worded so that the press release, or portions of it, will be picked up by the appropriate media
    3. The press release is used to highlight the expertise of the firm, or one of its practice groups or attorneys, in a particular area, and
    4. They are part of an ongoing marketing effort in which press releases are put out on a specific schedule.

    Esquire Interactive can show you how to write an effective press release that will promote your law firm and increase the SEO efforts of your firm’s website.