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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization and Website Development Management
How can attorneys reach new clients on the Internet? What makes website visitors call the law firm, and what makes them click the back button and go to another law firm website? What is the Client-Centered Website?
Written by veteran attorney and Internet entrepreneur Jeff Lantz, this book is the definitive source for law firm website development and Internet marketing.
This book covers law firm brand and value proposition creation, the Client-Centered Website, how to build a website for high client conversion, how to reach clients through Search Engine Optimization (SEO) and search engine/pay-per-click marketing, the best Open Source (free license) website content management system (CMS) platforms, domain acquisition, hosting considerations, blogging, social/business networking on Facebook and Twitter, and public relations campaigns. The appendices to the book cover step-by-step instruction for creating pay-per-click (PPC) accounts on Google and domain registation on GoDaddy.
Mr. Lantz was a practicing attorney for 13 years as a corporate and securities attorney and as an in-house corporate and General Counsel. Mr. Lantz has founded several Internet companies, and currently serves as an officer and director for several Internet and non-Internet based companies. He graduated from Indiana University’s Maurer School of Law cum laude and received an M.B.A. in Finance from Indiana University’s Kelley Graduate School of Business.
