Last week Google rolled out a new program – Search Plus Your World (SPYW).  The intent of SPYW is to make the search experience more personal and relevant for the user. How Can Your Firm Benefit From SPYW? If a user has a Google+ account and is logged into that account when performing a search on Google, Google will pull information related to the search query from the user’s circle of relationships on Google+.  For

You’ve built a website that resonates with potential clients – but can they find it? Avoid the top SEO mistakes that keep websites from the first page of the search results. Call Esquire Interactive today to find out how you can get your firm’s website seen by prospective clients.

Your law firm is well-known to be number one. You’ve got the best attorneys, all of whom graduated from prestigious schools, and the legal media consistently names your firm the best in your city. Why, then, does Google list your firm as number 126 and bury it on the thirteenth page of its search results? Who is behind this ranking? Don’t these mysterious web search gurus read your partners’ resumes or your firm’s ranking in

Many law firms don’t understand the role of public relations in law firm marketing (link to law firm marketing page). The following is an overview of the top reasons you should hire a public relations firm for your law firm marketing. 1. The Successful Use of a Public Relations Firm is More Cost-Effective Than Spending Dollars on Advertising. On a dollar-for-dollar basis, successful law firm public relations efforts are more effective than advertising. Consider the exposure

Increasingly, State Bar Associations are enacting regulations and requirements relative to law firm websites . In particular, they are focusing on the “contact us” forms law firms frequently use to encourage prospective clients to contact the firm through firm websites. The regulations often require firms to add disclaimers to these forms that state that a prospective client’s completion of the form does not create a professional relationship with the firm. Other risks also exist that these regulations

You’ve probably heard this joke: While two men are camping in the woods, an angry grizzly bear approaches their campsite. Seeing the grizzly, one of the men, named Joe, pulls off his hiking boots and begins furiously lacing up his running shoes. “Joe,” says the other man, “I know you’re fast, but there’s no way you’re going to outrun this bear.” “I don’t have to,” Joe replies. “I only have to outrun you.” As is

Esquire Interactive is much more than a generic website developer or overpriced search engine optimization company providing the same generic internet marketing services to every industry. Instead, we are a full-service web development and internet marketing company that provides exclusive, innovative services to the legal community. At Esquire Interactive, we understand legal practice and marketing.  With a founder who practiced law for more than a decade, we appreciate and understand the ethical considerations that affect law