Link Building for Law Firms

Link building is an essential part of the search engine optimization (SEO) process.

When the search engine “bots” spider web pages of law firm websites to analyze the page content, they also look at the other web pages that link to the web page.  These are referred to as “incoming links”.

Specifically, the search engines note:

1. What type of content is on the linking page,
2. The Anchor Text used in the actual link (such as “click here“), and
3. The text on the redirect page (the page shown after the link is clicked).

Incoming links do not have the same value

Incoming links to a law firm’s website are not all equal in value. Here are a few general principles:

• A link from a website that has similar content will be worth much more than a link from a website that has unrelated content.
• A link from a highly-ranked website will have much greater weight and influence on search result rankings than a link from a low-ranked website.
• One-Way Links are the best. Reciprocal links (you link to my site and I’ll link to your site) are of little or no value for search engine optimization. This does not mean that reciprocal links should be avoided completely; it still is helpful if your firm is being promoted by another website.

Esquire Interactive can work with your firm to develop an effective link-building campaign for your firm’s website.